TV Show social app.
Client
A startup with a sketch idea for a TV discussion app, a limited budget, and no in-house design expertise. They entrusted our team with product definition, UX/UI design, and development consultation.
Challenge
Designing an engaging and scalable social experience with limited resources.
Understanding user behavior and feature expectations in the TV show discussion space.
Delivering a fully designed MVP within a tight timeframe.
Process
Studied social engagement models in apps like Letterboxd, Strava, and Goodreads to define best practices.
Conducted 200+ survey responses to gauge user behavior and expectations.
Tested an unfinished prototype with 20+ potential users, gathering insights on social interaction patterns and must-have features.
Designed 200+ screens while maintaining speed and consistency.
Built a scalable design system with tokens and brief documentation to ease future iterations.
Result
Delivered a fully designed MVP ready for development within the client’s budget.
The app was published and is now used to attract investors and onboard early users.
The design system streamlined future updates, enabling scalability without major redesign efforts.
